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Shaklee News

20
Jun

New Products: Vita-Lea® Gummy and Vita-Lea Methylated

Meet not one but two new additions to the Vita-Lea family – Vita-Lea Gummy and Vita-Lea Methylated – available to share with customers 6/24!

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Vita-Lea® Gummy Product Page
Vita-Lea® Methylated Product Page
Find Tools to Share Vita-Lea

What Sets the Vita-Lea Product Line Apart?

  • The most comprehensive. Clinically proven. Multi.
  • Provides the foundation for your daily micronutrient needs with up to 24 essential vitamins and minerals and more calcium and magnesium compared to leading multivitamins on the market.**
  • Clinically proven superior absorption**
  • Clinically proven health benefits
  • Over 1,700+ quality tests conducted across the Vita-Lea line each time it’s produced.
  • Our quality standards exceed US Pharmacopeia, US GMP, US FDA, and other international regulatory standards.

Share These New Products with Customers / Prospects…

  • concerned about nutritional gaps in their current diet
  • who are looking for a multi with science-backed results
  • interested in different form factors such as gummies
  • who prefer products containing methylated B vitamins

Updated Tools & Resources to Share Vita-Lea

We’ve updated our Vita-Lea tools and resources to help you and your team share Vita-Lea in a fresh new way, including:

  • Enhanced Product Page with clear, compelling proof points
  • New assets and training on the importance of a Multivitamin for filling nutritional gaps.
  • Resources you can share that outline what sets us apart in the marketplace and why our line is comprehensive in its offering, nutritional value, quality, and proof.

BUSINESS LEADERS: You will have a list in your back office of anyone that has NOT ordered any existing Shaklee multivitamin in the past 3 months, but has made a purchase with us in the last 18 months. Take advantage of this list + the Vita-Lea Email Template to reach out to this audience of prospective customers.

Meet the New Vita-Lea Gummy

Why We Love It​

  • Contains 12 essential vitamins & minerals​
  • Contains 150% DV of key nutrients of concern (vitamins A, C, D, and E)​ + B vitamins (vitamins B6 and B12, niacin, folate, biotin, pantothenic acid), iodine, and zinc
  • Sugar-free​
  • Helps fill nutrient gaps – Packed with crucial nutrients to help round out the diet
  • Supports energy – Delivers critical B vitamins to support energy levels *
  • Supports immune health – Vitamin C, vitamin D, and zinc help maintain a healthy immune system *
  • Supports brain health – B vitamins, including folic acid, vitamin B6, and vitamin B12 help support key brain functions *
  • Supports heart health – B vitamins, and powerful antioxidants (vitamins A, C, and E) help support a healthy heart *

Meet Vita-Lea Methylated

Ideal for anyone seeking methylated B vitamins.​ 

​ Why We Love It​

  • Contains 23 essential vitamins & minerals​
  • Contains 100% or more of the DV of all essential vitamins​
  • Contains N-acetylcysteine​
  • Same formula as Vita-Lea Gold but with L-5-methyltetrahydrofolate and methylcobalamin​

How’s it Different?​

  • Instead of folic acid, contains L-5-methyltetrahydrofolate ​
  • Instead of vitamin B12, contains methylcobalamin​

What are methylated B vitamins?

B vitamins can be either methylated or non-methylated. Folic acid and cyanocobalamin, the standard forms of folate and vitamin B12 commonly found in supplements, are not methylated. In contrast, l-5-methyltetrahydrofolate and methylcobalamin are the methylated forms of folate and vitamin B12, respectively.

The methylated forms, L-5-methyltetrahydrofolate and methylcobalamin, have gained attention because genetic testing has become more common. Certain variants of the MTHFR gene, identified through these tests, are believed to decrease the efficiency of methylating folate and vitamin B12. However, research has confirmed that both methylated and standard B vitamin formulations are equally effective.

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