New Product Early Access: Creatine+ Power Blend

The ATP Advantage—Inside the Energy Engine

Your mitochondria are the power plants of your cells, turning nutrients into ATP (adenosine triphosphate), the molecule that powers every heartbeat, muscle contraction, and thought. Think of ATP as your body’s “energy currency”—the more efficiently your cells can make, recharge, and activate ATP, the more naturally energized and resilient you’ll feel.

The Science Behind Creatine+:

Most Creatine products just recycle energy. That recycled energy can be used for muscle performance and for brain and bone benefits. The recycling just provides quick bursts of energy when you are “stressed” and cells need more energy — like when you’re trying to focus or lift something heavy. Creatine-only products do not generate sustained energy and don’t include the magnesium that is needed to activate ATP so your body can use it.

But Shaklee Creatine+ takes it further with science-backed ingredients that optimize energy production at the cellular level, supporting all three stages of the ATP energy cycle to help you perform at your best, every day.*

Triple-Action ATP Support:

• Generate: Polyphenols protect mitochondria, where energy is produced, from oxidative stress, helping your body create a steady stream of ATP.
• Recharge: ATP is used by the body, and creatine helps recycle it to be used again for fast energy.
• Activate: Magnesium “switches on” ATP so your cells can actually access and use that energy.

When your cells efficiently create and reuse ATP, it fuels both quick bursts and all day energy so you feel naturally stronger, sharper, and energized.

Creatine has evolved — and so has who it’s for. Creatine+ Power Blend is designed for everyday wellness, including:

• Busy professionals and entrepreneurs
• Parents and caregivers
• Active adults
• Those focused on longevity, brain health, and all-day energy
• Athletes looking to support performance and recovery

Here are some tips for sharing!

• Lead with your lived experience – This product sells best when it’s experienced first. Try it yourself and speak from real life—how it supports your energy, focus, workouts, or long days. Facts inform, but stories attract. Share what it’s doing for you in a natural, curiosity-sparking way, without leading with the product name or brand. Let people lean in and ask for more.
• Spark curiosity and make the next step simple – You don’t need to explain everything upfront. A short, authentic line—“This has been a game-changer for my energy lately”—is often enough. Invite conversation with a clear, low-pressure next step like “DM me if you want details” or “Happy to share what I’m using.” Curiosity opens doors; simplicity keeps them open.
• Position Creatine+ as a powerful add-on, not a standalone – Creatine+ shines when it’s layered into what someone is already doing. It complements protein, performance products, and longevity staples such as Vivix rather than replacing them. Frame it as an enhancer—something that builds on existing routines and amplifies results.
• Match the product to what people already care about – Listen for cues. Someone using protein may want more daily energy. Someone using performance products may want better workout support. Someone focused on longevity may appreciate the synergy between cellular energy and cellular aging support. Connect Creatine+ to their current goals, not a generic pitch.
• Use transitions—especially after the Five Day Protein Reset – Creatine+ is a natural “what’s next” product. For anyone who’s completed the reset, the conversation is simple: You’ve built momentum—now let’s help you sustain it. Position Creatine+ as part of their ongoing nutrition stack to maintain energy, reinforce habits, and keep feeling good long after the reset ends.