Shaklee News

28
Jan

YOUTH® Lash Revitalizing and Conditioning Mascara

The latest innovation from YOUTH® is here – new Lash Revitalizing and Conditioning Mascara! Learn more about this exciting product and how you can use it to grow your business in social.

Haz clic aquí para ver este artículo en español.

YOUTH Lash Revitalizing and Conditioning Mascara is a 2-in-1 lash conditioner and mascara that lengthens, volumizes, and lifts to help create fuller-looking lashes.

Specially formulated with our Botanical Complex and Lash Protection Complex, this product also helps strengthen lashes and defend against environmental damage.

The innovative 2-sided brush enables you to create volume with shorter bristles and add definition with longer bristles.

In addition to being cruelty free and gluten free, YOUTH Lash Revitalizing and Conditioning Mascara is:

  • Ophthalmologist tested
  • Safe for contact lens wearers
  • A universally suitable shade of soft black

General Social Selling Tips

Social selling or building your business in social is about learning how to establish yourself online and leveraging your network to create warmer leads and opportunities to share Shaklee. You do that by:

  • Creating your presence
  • Planning your content and identifying your audience
  • Then prospecting and engaging

Creating your presence starts with identifying your unique brand voice. What is the thing that makes you authentic and memorable in social? A simple way to discover what makes you stand out from others is to identify three emotions and three passions you want people to associate with you. Then think of every post you do in social in terms of those categories.

After you have worked on identifying your presence – how you want to show up in social — the next piece is to plan your content and research your audience.

Content planning is about mapping out what you want to post, in which platforms and on what days and times. To help you get started, we’ve created a content calendar you can find in the resource section. In addition to the content calendar, we’ve also got daily tasks that you can do to build on social.

Research Your Audience

  • Identify 10 like-minded people to follow every day
  • Creating a running list of people who are your top leads
  • Engage with them authentically

Research Your Own Feed

  • Which posts get the most engagement (likes, comments and shares)?
  • What day of the week and time are those being posted?
  • Then start to modify your future posts so they get maximum engagement.

Why is this important? When people meet you [virtually, or in person] one of the first places the go is your social footprint. Your presence should reflect what you want a prospect to know about you.

Sharing Mascara in Social

For those of you who have been building on social using the 7-Day Healthy Cleanse, you’ll recall these four types of social posts that you use to build interest on social for a specific product. It’s the same principle here — Create Curiosity, Call to action, FOMO, Results. These posts build on the presence and trust you’ve already established with your network, thereby increasing the likelihood of engagement.

Check out these examples of how to generate your Create Curiosity, Call to Action, FOMO and Results posts. (You can also find downloadable versions of each example post beneath the example.)

Fear of Missing Out Example Post

After They Buy

Share the business

  • “Hope you are loving your mascara! You have an awesome social network, have you ever thought of leveraging it? Let me know if you are ever interested.”
  • Invite them to an existing event that you and your team are doing
  • Ask them who else they know who might want it, show them the potential

Share your story

  • What has representing these products done for you?
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